South Africa’s Global Mobile Marketing Association’s Mobile Marketing Corporate Training Workshop.
“A set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device & network” MMA
The mobile ecosystem is rapidly changing how we communicate on a personal and business level. Consumers are now becoming the spokes people for brands globally. In South Africa, there are more cell phones per household than TV’s. Mobile cannot be ignored anymore, consumers are communicating at anytime, anywhere and on any device. A mobile strategy is an essential part of an integrated marketing communication strategy (IMC)
This one-day course provides delegates with a solid understanding of basic global and local mobile marketing solutions and will cover basic resource material for the Tier 1 Certificate established by the Mobile Marketing Association. The course is not designed to guarantee a pass of the exam.
The course covers an understanding of the mobile marketing landscape, technologies, regulations, best practice guidelines and codes of conduct, as well as being able to articulate the benefits and opportunities of including mobile within an integrated marketing communication strategy. Focusing on practical skills and local case studies, the delegates will leave with the ability to achieve a successful mobile campaign.
The course material is endorsed by the global Mobile Marketing Association and a certificate of attendance will be given to participants.
Who should attend?
This Workshop is designed for brand, marketing and media managers, advertising and digital creative agencies and any organisation who wants to learn more about how mobile marketing can become an integrated channel and can be used effectively as part of the marketing mix.
Please note: This is not a technology course.
The course facilitators
Janice Allem of Quiver Tree House and Joanne Scholtz, of Digital Warrior are South Africa’s MMA approved Workshop Facilitators.
R26 999 (excl VAT) for MMA members
R32 500 (excl VAT) for non MMA members.
* The cost includes up to 18 delegates, additional delegates are charged at R900/delegate.
* The course is one full day, or may be run over 2 half days if required.
* Venue and catering is not included in the above cost.
The start of all you need to know about Mobile Marketing !