Perspective Workshop in Digital Media Strategy

Is digital media still an after-thought?

The Perspective Workshop is a 4 hour session, designed to explore digital as a medium; highlight the key elements in the strategy process and concludes with a powerful process into strategic discovery and model building.

Who will benefit?


Any media planner and media strategist who wish to explore digital as a medium and to improve strategic digital integration.
Media directors. Marketers.

Course outline:



The ½ day workshop is practical, relevant and interactive. Its aim is to highlight key information, encourage debate and inspire the strategic media planning process.



R1450 (excl. VAT) per delegate.

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