Is digital media still an after-thought?
The Perspective Workshop is a 4 hour session, designed to explore digital as a medium; highlight the key elements in the strategy process and concludes with a powerful process into strategic discovery and model building.
Who will benefit?
Any media planner and media strategist who wish to explore digital as a medium and to improve strategic digital integration.
Media directors. Marketers.
Course outline:
Approach:
The ½ day workshop is practical, relevant and interactive. Its aim is to highlight key information, encourage debate and inspire the strategic media planning process.
Cost:
R1450 (excl. VAT) per delegate.