Who we are

The Digital Warrior:: Joanne Scholtz

Founder: Joanne Scholtz

Joanne’s career in media and marketing has spanned over 25 years in which she has been involved in various roles, including marketing at Microsoft, the seller of media with Oracle Air-time Sales and Primedia and the Strategist as well as Media Director within various agency roles.

A natural leader, Joanne started the GroupM Interaction division in South Africa. This division was merged with AquaOnline, a sister company within the WPP group, and at that time she chose to start her own consulting firm, Digital Warrior.

In her capacity as Digital Warrior she assists clients, either brands direct, online publishers or digital and media agencies, in developing channel and/or digital media and marketing strategies, strategic account leadership, revenue models, digital audits, training and assisting in process development and supplier selection.

Joanne was one of the first hybrid media strategists with a strong integration of traditional and online media. She is well versed in all digital media disciplines and trains companies in digital marketing across the globe.

Joanne is an enthusiastic individual and has a valuable ability to demystify digital. Her logical approach to problems and enjoyment of problem solving, creative and strategic thinking brings a unique mind to any business table.  

A qualified Life, Executive Business and Leadership coach as well as an NLP practitioner, Jo adds value in more ways than you’d expect. She lives her values and enjoys the virtual business world from her seaside home in the Garden Route, South Africa.


Associate :: Karen Dyke

Karen Dyke

Karen is a seasoned strategist with more than 20 years of experience working on blue chip accounts including Unilever, MTN, VW, FNB, RMB, Nestlé, Mazda and Diageo. An all-rounder whose strategy skills were honed at Wits Business School and the Digital Marketing Institute of Ireland, Karen also has client-side experience having headed up the marketing, research and insights team at Media24’s newspaper sales division, Ads24. 

Business strategy experience  includes developing, negotiating and setting up a JV between UBM PLC’s PR Newswire and BDFM where she worked closely with companies listed on the Johannesburg Stock Exchange to provide access to the regulatory newswire network across major global stock exchanges.

Although no longer actively flying herself she loves being in any kind of aircraft and spending time in the wild spaces of Africa.

Areas of expertise:Business strategy, media strategy, research, business unit leadership. 

Karen is a member of the AMF and sits on the Research committee of the PRC.